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Comparison

Treasury vs Follow Up Boss

Follow Up Boss is a strong team CRM built for the American market, and it charges for every person you hire. Treasury never counts seats, and it is built for the channel Gulf buyers actually answer on.

The claim

Follow Up Boss bills every hire and has no WhatsApp of its own. Treasury never counts seats and sends WhatsApp from the first tier.

Side by side

Treasury and Follow Up Boss

Treasury
Follow Up Boss
One person
TreasuryEUR 19 a month, one brand
Follow Up BossEUR 63 a month, or EUR 53 paid annually
Five people
TreasuryEUR 79 a month, one brand, sequences and automation included
Follow Up BossEUR 317 a month, or EUR 266 paid annually
Ten people
TreasuryEUR 79 a month, one brand
Follow Up BossEUR 458 a month on Pro, or EUR 382 paid annually, and EUR 45 for each extra person
Thirty people
TreasuryEUR 249 a month, one brand
Follow Up BossEUR 917 a month on Platform, which publishes no annual price
Seats
TreasuryNever counted
Follow Up BossEvery user billed
WhatsApp
TreasuryClick to chat with personalised templates, replies logged
Follow Up BossNone natively, third-party middleware only
Portal leads
TreasuryGulf portals by forwarded email today, native sync planned
Follow Up BossAmerican portals, Zillow and Realtor.com
Calling
TreasuryA call queue and one-tap outcomes, but the phone makes the call
Follow Up BossA company two-way number, recording and reporting, at EUR 36 per user on Grow
Email campaign reporting
TreasuryDelivery, opens and clicks on the record, from our own sending
Follow Up BossReported to expose email marketing events through its API as of mid 2026
Brands in one account
TreasuryAs many as you run, each on its own domain
Follow Up BossOne

Follow Up Boss figures are from its own published price page, converted at EUR 1 to USD 1.09: Grow at USD 69 per user for one and five people, Pro at USD 499 for ten with USD 49 for each extra user, and Platform at USD 1,000 for thirty. The email marketing events are reported by a third-party connector changelog rather than by Follow Up Boss. Ours are from our own price list.

The arithmetic

What the seat model costs you

Five people on Follow Up Boss Grow is EUR 317 a month. Five people on Treasury is EUR 79, and the fifth person is free because the fourth was. Thirty people is EUR 917 there and EUR 249 here.

The number is not the whole point. Per seat is why growing companies come to resent their CRM: every hire is a new invoice line, so somebody gets left off the system to save a licence and the data rots around them. That is the one thing we will not copy.

The channel

The Gulf answers on WhatsApp

Follow Up Boss has no native WhatsApp. You bridge it with third-party middleware, which means the thread lives in a tool nobody audits and the history belongs to somebody else.

Treasury sends WhatsApp from the client's record on the first tier, with the brand's own template already filled in, and logs the reply back on the same record. With your own Business number connected there is also a shared inbox. There is no broadcast tool, and we will not pretend otherwise.

Honestly

Where Follow Up Boss is ahead

Calling. It gives a team a company two-way number, records the calls and reports on them, and Treasury has no voice of its own. If your team lives on the phone and wants a dialler, it wins on that.

Its American portal connections are excellent and irrelevant here. Its team accountability tooling, leaderboards and answer-time reporting is what a broker-owner actually buys, and it is good.

Its Pro tier adds team inboxes, call reporting, AI summaries of a lead, suggested tasks and predictive lead prioritisation, on its own published list. Ours is a lead digest written from the fields and a score with its reasons printed beside it: cheaper, explainable, and not the same thing.

Asked and answered

Questions

Does Treasury import from Follow Up Boss?
Yes, by CSV, and the import maps your old stage names onto yours rather than ours, so a pipeline arrives looking the way your team already reads it.
Does Treasury have a dialler?
No, and there is no voice and no SMS of our own. What there is is a call queue: one client on the screen at a time with the number and the WhatsApp thread ready, the outcome logged in one tap, and the next client straight after. The phone still makes the call, and a predictive dialler is not planned.
Is Treasury cheaper at every size?
At every size in the table above, yes, and by three to four times. What changes our price is the volume of contacts and sending, never the number of people.
Can I run several offices under one account?
Yes, and they can be separate brands with separate domains rather than one shared pipeline, if that is how the offices actually trade.

Request access

Tell us how many brands you run and who needs to see them. We will walk you through the system with your names in it, not ours.

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